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  • Title: The dynamics of a village: marketing strategies for a new millennium.
    Author: Farran H.
    Journal: J Calif Dent Assoc; 1998 Jul; 26(7):506-7, 510-1. PubMed ID: 9852848.
    Abstract:
    Successful marketing of a dental practice involves more than a yellow pages ad. picking a dentist is an emotionally based decision. Dentists who take steps to become involved in their communities and interact with the people within them will reap the personal and professional rewards necessary for a successful practice.
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