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2. Organization of marketing in U.S. hospitals: an empirical investigation. Naidu GM, Kleimenhagen A, Pillari GD. Health Care Manage Rev; 1992; 17(4):29-43. PubMed ID: 1428857 [Abstract] [Full Text] [Related]
3. Is performance related to marketing research in the health care industry? Naidu GM, Kleimenhagen A, Pillari GD. J Hosp Mark; 1994; 8(2):199-225. PubMed ID: 10137169 [Abstract] [Full Text] [Related]
4. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application. Loubeau PR, Jantzen R. Mark Health Serv; 1998; 18(1):12-7. PubMed ID: 10179389 [Abstract] [Full Text] [Related]
5. Is product-line management appropriate for your health care facility? Naidu GM, Kleimenhagen A, Pillari GD. J Health Care Mark; 1993; 13(3):6-17. PubMed ID: 10129816 [Abstract] [Full Text] [Related]
6. How marketing oriented are hospitals in a declining market? Naidu GM, Narayana CL. J Health Care Mark; 1991 Mar; 11(1):23-30. PubMed ID: 10110078 [Abstract] [Full Text] [Related]
9. Big ad bucks. Survey shows systems are driving up marketing budgets. Bellandi D. Mod Healthc; 1998 Apr 06; 28(14):82. PubMed ID: 10178306 [No Abstract] [Full Text] [Related]
10. Challenges and opportunities for personal selling. Powers TL, Bowers MR. J Health Care Mark; 1992 Dec 06; 12(4):26-32. PubMed ID: 10123582 [Abstract] [Full Text] [Related]
11. Hospital services as a tool in physician marketing. Mainous AG, Shelby RL. J Hosp Mark; 1991 Dec 06; 5(2):111-9. PubMed ID: 10111260 [Abstract] [Full Text] [Related]
12. Hospital advertising budgets rebound in first half of 1990. Johnsson J. Hospitals; 1990 Oct 05; 64(19):40, 42, 44. PubMed ID: 2401493 [No Abstract] [Full Text] [Related]
14. The impact of hospice programs on U.S. hospitals. Harrison JP, Ford D, Wilson K. Nurs Econ; 2005 Nov 20; 23(2):78-84, 90, 55. PubMed ID: 15881493 [Abstract] [Full Text] [Related]
15. Wellness and prevention programs as internal marketing programs for hospitals: the current status. Busbin JW, Self DR. J Hosp Mark; 1991 Nov 20; 6(1):131-48. PubMed ID: 10116630 [Abstract] [Full Text] [Related]
16. National trends in hospital advertising. Fisk RP, Batton GG. J Hosp Mark; 1988 Nov 20; 2(2):19-46. PubMed ID: 10303153 [No Abstract] [Full Text] [Related]
17. The impact of non-IPA HMOs on the number of hospitals and hospital capacity. Chernew M. Inquiry; 1995 Nov 20; 32(2):143-54. PubMed ID: 7601512 [Abstract] [Full Text] [Related]
18. Marketing by hospitals: myths and realities. Whittington FB, Dillon R. Health Care Manage Rev; 1979 Nov 20; 4(1):33-7. PubMed ID: 10242138 [Abstract] [Full Text] [Related]
19. Smaller hospitals accept advertising. Mackesy R. Health Care Strateg Manage; 1988 Jul 20; 6(7):4-6. PubMed ID: 10288550 [Abstract] [Full Text] [Related]