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PUBMED FOR HANDHELDS

Journal Abstract Search


311 related items for PubMed ID: 10116637

  • 1.
    ; . PubMed ID:
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  • 2. Organization of marketing in U.S. hospitals: an empirical investigation.
    Naidu GM, Kleimenhagen A, Pillari GD.
    Health Care Manage Rev; 1992; 17(4):29-43. PubMed ID: 1428857
    [Abstract] [Full Text] [Related]

  • 3. Is performance related to marketing research in the health care industry?
    Naidu GM, Kleimenhagen A, Pillari GD.
    J Hosp Mark; 1994; 8(2):199-225. PubMed ID: 10137169
    [Abstract] [Full Text] [Related]

  • 4. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application.
    Loubeau PR, Jantzen R.
    Mark Health Serv; 1998; 18(1):12-7. PubMed ID: 10179389
    [Abstract] [Full Text] [Related]

  • 5. Is product-line management appropriate for your health care facility?
    Naidu GM, Kleimenhagen A, Pillari GD.
    J Health Care Mark; 1993; 13(3):6-17. PubMed ID: 10129816
    [Abstract] [Full Text] [Related]

  • 6. How marketing oriented are hospitals in a declining market?
    Naidu GM, Narayana CL.
    J Health Care Mark; 1991 Mar; 11(1):23-30. PubMed ID: 10110078
    [Abstract] [Full Text] [Related]

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  • 9. Big ad bucks. Survey shows systems are driving up marketing budgets.
    Bellandi D.
    Mod Healthc; 1998 Apr 06; 28(14):82. PubMed ID: 10178306
    [No Abstract] [Full Text] [Related]

  • 10. Challenges and opportunities for personal selling.
    Powers TL, Bowers MR.
    J Health Care Mark; 1992 Dec 06; 12(4):26-32. PubMed ID: 10123582
    [Abstract] [Full Text] [Related]

  • 11. Hospital services as a tool in physician marketing.
    Mainous AG, Shelby RL.
    J Hosp Mark; 1991 Dec 06; 5(2):111-9. PubMed ID: 10111260
    [Abstract] [Full Text] [Related]

  • 12. Hospital advertising budgets rebound in first half of 1990.
    Johnsson J.
    Hospitals; 1990 Oct 05; 64(19):40, 42, 44. PubMed ID: 2401493
    [No Abstract] [Full Text] [Related]

  • 13. Advertising cuts represent marketing shakeout.
    Steiber SR.
    Hospitals; 1988 Nov 20; 62(22):46-7, 49. PubMed ID: 3181914
    [No Abstract] [Full Text] [Related]

  • 14. The impact of hospice programs on U.S. hospitals.
    Harrison JP, Ford D, Wilson K.
    Nurs Econ; 2005 Nov 20; 23(2):78-84, 90, 55. PubMed ID: 15881493
    [Abstract] [Full Text] [Related]

  • 15. Wellness and prevention programs as internal marketing programs for hospitals: the current status.
    Busbin JW, Self DR.
    J Hosp Mark; 1991 Nov 20; 6(1):131-48. PubMed ID: 10116630
    [Abstract] [Full Text] [Related]

  • 16. National trends in hospital advertising.
    Fisk RP, Batton GG.
    J Hosp Mark; 1988 Nov 20; 2(2):19-46. PubMed ID: 10303153
    [No Abstract] [Full Text] [Related]

  • 17. The impact of non-IPA HMOs on the number of hospitals and hospital capacity.
    Chernew M.
    Inquiry; 1995 Nov 20; 32(2):143-54. PubMed ID: 7601512
    [Abstract] [Full Text] [Related]

  • 18. Marketing by hospitals: myths and realities.
    Whittington FB, Dillon R.
    Health Care Manage Rev; 1979 Nov 20; 4(1):33-7. PubMed ID: 10242138
    [Abstract] [Full Text] [Related]

  • 19. Smaller hospitals accept advertising.
    Mackesy R.
    Health Care Strateg Manage; 1988 Jul 20; 6(7):4-6. PubMed ID: 10288550
    [Abstract] [Full Text] [Related]

  • 20. Consumer reaction to healthcare advertising.
    Klein RF.
    Healthc Strateg; 1998 Jul 20; 2(7):8-9. PubMed ID: 10346006
    [Abstract] [Full Text] [Related]


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