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Journal Abstract Search
253 related items for PubMed ID: 10157978
1. Yellow pages advertising by physicians. Are doctors providing the information consumers want most? Butler DD, Abernethy AM. J Health Care Mark; 1996; 16(1):45-50. PubMed ID: 10157978 [Abstract] [Full Text] [Related]
2. The value of physician advertising in the yellow pages: does the doctor know best? Cobb-Walgren CJ, Dabholkar PA. J Health Care Mark; 1992 Mar; 12(1):55-64. PubMed ID: 10116756 [Abstract] [Full Text] [Related]
3. Information content of dentists' Yellow Pages advertising. Fisher CM, Coleman RW. J Health Care Mark; 1992 Dec; 12(4):60-4. PubMed ID: 10123587 [Abstract] [Full Text] [Related]
4. Medical doctors and consumers view medical advertising. Burton GE. Health Mark Q; 1991 Dec; 9(1-2):81-95. PubMed ID: 10116307 [Abstract] [Full Text] [Related]
5. Who likes hospital advertising--consumer or physician? Bell JA, Vitaska CR. J Health Care Mark; 1992 Jun; 12(2):2-7. PubMed ID: 10119209 [Abstract] [Full Text] [Related]
6. Yellow professionalism. Advertising by physicians in the Yellow Pages. Reade JM, Ratzan RM. N Engl J Med; 1987 May 21; 316(21):1315-9. PubMed ID: 3553947 [Abstract] [Full Text] [Related]
7. Chiropractic in the yellow pages: a content analysis study. Hurwitz EL, Phillips RB. J Manipulative Physiol Ther; 1988 Aug 21; 11(4):281-9. PubMed ID: 3049889 [Abstract] [Full Text] [Related]
9. Physician professional opinion leadership and physician advertising: a consumer view. Gould SJ. J Health Care Mark; 1988 Jun 21; 8(2):47-57. PubMed ID: 10287905 [Abstract] [Full Text] [Related]
10. Direct-to-consumer advertising and its utility in health care decision making: a consumer perspective. Deshpande A, Menon A, Perri M, Zinkhan G. J Health Commun; 2004 Jun 21; 9(6):499-513. PubMed ID: 15764449 [Abstract] [Full Text] [Related]
11. Healthcare @ the speed of thought. Cochrane JD. Integr Healthc Rep; 1999 May 21; ():1-14, 16-7. PubMed ID: 10557655 [Abstract] [Full Text] [Related]
13. An empirical analysis of consumers' attitudes toward optometrist advertising. Moser HR, Reed LF. Health Mark Q; 1998 May 21; 15(3):45-59. PubMed ID: 10181446 [Abstract] [Full Text] [Related]
14. An empirical analysis of consumers' attitudes toward physicians' advertising. Moser H. Health Mark Q; 2008 May 21; 25(3):270-88. PubMed ID: 19042548 [Abstract] [Full Text] [Related]
16. A content analysis of direct-to-consumer television prescription drug advertisements. Kaphingst KA, DeJong W, Rudd RE, Daltroy LH. J Health Commun; 2004 May 21; 9(6):515-28. PubMed ID: 15764450 [Abstract] [Full Text] [Related]
18. [Drug advertising--users want information. Report of telephone survey conducted by North-Rhine Westphalia Public Health Service on the topic of drug advertising and drug information for users]. Puteanus U. Gesundheitswesen; 2000 Oct 21; 62(10):516-24. PubMed ID: 11103563 [Abstract] [Full Text] [Related]