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2. Big ad bucks. Survey shows systems are driving up marketing budgets. Bellandi D. Mod Healthc; 1998 Apr 06; 28(14):82. PubMed ID: 10178306 [No Abstract] [Full Text] [Related]
3. Hospital advertising budgets rebound in first half of 1990. Johnsson J. Hospitals; 1990 Oct 05; 64(19):40, 42, 44. PubMed ID: 2401493 [No Abstract] [Full Text] [Related]
6. How to set the hospital's marketing report. Kotler P. J Health Care Mark; 1986 Mar 05; 6(1):7-12. PubMed ID: 10276835 [No Abstract] [Full Text] [Related]
9. How much should hospitals spend on advertising? McCarthy EJ. Health Care Manage Rev; 1987 Nov 20; 12(1):47-54. PubMed ID: 3557970 [Abstract] [Full Text] [Related]
12. Hospital advertising budgets grow by 45%. Steiber S. Hospitals; 1988 Mar 20; 62(6):38. PubMed ID: 3345996 [No Abstract] [Full Text] [Related]
13. An application of linear programming in hospital resource allocation. Grant EW, Hendon FN. J Health Care Mark; 1987 Sep 20; 7(3):69-72. PubMed ID: 10284241 [No Abstract] [Full Text] [Related]
14. Organization of marketing in U.S. hospitals: an empirical investigation. Naidu GM, Kleimenhagen A, Pillari GD. Health Care Manage Rev; 1992 Sep 20; 17(4):29-43. PubMed ID: 1428857 [Abstract] [Full Text] [Related]
20. Ad budgets: separating the good advice from the bad. Steiber S. Hospitals; 1988 May 05; 62(9):34, 38. PubMed ID: 3360428 [No Abstract] [Full Text] [Related] Page: [Next] [New Search]