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PUBMED FOR HANDHELDS

Journal Abstract Search


213 related items for PubMed ID: 10178306

  • 1. Big ad bucks. Survey shows systems are driving up marketing budgets.
    Bellandi D.
    Mod Healthc; 1998 Apr 06; 28(14):82. PubMed ID: 10178306
    [No Abstract] [Full Text] [Related]

  • 2. Ad budget drop. Hospital marketing budgets up, ad budgets down.
    Japsen B.
    Mod Healthc; 1997 Feb 17; 27(7):70-1. PubMed ID: 10164601
    [No Abstract] [Full Text] [Related]

  • 3. Hospital advertising budgets rebound in first half of 1990.
    Johnsson J.
    Hospitals; 1990 Oct 05; 64(19):40, 42, 44. PubMed ID: 2401493
    [No Abstract] [Full Text] [Related]

  • 4. Advertising cuts represent marketing shakeout.
    Steiber SR.
    Hospitals; 1988 Nov 20; 62(22):46-7, 49. PubMed ID: 3181914
    [No Abstract] [Full Text] [Related]

  • 5. If we build it, will they come? ... and other critical marketing questions for integrated health care systems.
    Vitberg AK, Soehner D.
    Manag Care; 1997 Mar 20; 6(3):50-1, 55-6, 59-60 passim. PubMed ID: 10166609
    [No Abstract] [Full Text] [Related]

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  • 10. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews.
    Burns J.
    Mod Healthc; 1992 Feb 03; 22(5):44. PubMed ID: 10115938
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  • 12. Consumer reaction to healthcare advertising.
    Klein RF.
    Healthc Strateg; 1998 Jul 03; 2(7):8-9. PubMed ID: 10346006
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  • 13. Advertising: is the honeymoon over for budgets?
    Steiber SR.
    Hospitals; 1988 Nov 05; 62(21):42. PubMed ID: 3181890
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  • 15. An application of linear programming in hospital resource allocation.
    Grant EW, Hendon FN.
    J Health Care Mark; 1987 Sep 05; 7(3):69-72. PubMed ID: 10284241
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