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Journal Abstract Search
246 related items for PubMed ID: 10256331
1. The future of advertising: a hospital perspective. Berkowitz EN, Hillestad S, Effertz P. J Health Care Mark; 1982; 2(3):39-45. PubMed ID: 10256331 [No Abstract] [Full Text] [Related]
2. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews. Burns J. Mod Healthc; 1992 Feb 03; 22(5):44. PubMed ID: 10115938 [Abstract] [Full Text] [Related]
3. Ad budgets slow in the new age of accountability. Droste T. Hospitals; 1988 Dec 20; 62(24):32. PubMed ID: 3198072 [No Abstract] [Full Text] [Related]
4. Hospitals will favor "hard-sell" in advertising, experts predict. Super K. Mod Healthc; 1986 Jan 03; 16(1):74, 76. PubMed ID: 10274879 [No Abstract] [Full Text] [Related]
5. Syndicated healthcare advertising increasing despite some doubts about its effectiveness. Super KE. Mod Healthc; 1987 May 08; 17(10):74. PubMed ID: 10281896 [No Abstract] [Full Text] [Related]
6. Advertising focus may shift back to basics. Droste T. Hospitals; 1988 Feb 20; 62(4):44-5. PubMed ID: 3338760 [No Abstract] [Full Text] [Related]
7. Hospitals learn the hard sell. Koepp S. Time; 1987 Jan 12; 129(2):56. PubMed ID: 10279998 [No Abstract] [Full Text] [Related]
8. Hospital marketing more sophisticated: survey. Steiber SR, Boscarino JA, Jackson ED. Hospitals; 1985 Nov 01; 59(21):73, 76-7. PubMed ID: 4054878 [No Abstract] [Full Text] [Related]
10. Is the bloom off the rose of advertising? Droste T. Hospitals; 1988 Feb 20; 62(4):46. PubMed ID: 3338761 [No Abstract] [Full Text] [Related]
11. Marketers seek to boost their value to hospitals in preparation for reform. Burns J. Mod Healthc; 1993 Aug 09; 23(32):104-5. PubMed ID: 10127600 [No Abstract] [Full Text] [Related]
12. Hospital ad trends in the spotlight. Rees T. Profiles Healthc Mark; 2003 Aug 09; 19(3):44-5. PubMed ID: 12807121 [No Abstract] [Full Text] [Related]
13. The next generation of healthcare advertising: marketing to women. Alpern BB. Healthc Exec; 1986 Aug 09; 1(4):39-41. PubMed ID: 10300801 [No Abstract] [Full Text] [Related]
14. A decade of hospital marketing. From advertising to adversary? Anderson JV. N J Healthc; 1989 Aug 09; 2(2):3-4, 6-7. PubMed ID: 10304324 [No Abstract] [Full Text] [Related]
15. Truth in advertising. Aronson SM. R I Med; 1995 Oct 09; 78(10):276-7. PubMed ID: 8541612 [No Abstract] [Full Text] [Related]
16. Marketing by hospitals: myths and realities. Whittington FB, Dillon R. Health Care Manage Rev; 1979 Oct 09; 4(1):33-7. PubMed ID: 10242138 [Abstract] [Full Text] [Related]
17. Advertising: is the honeymoon over for budgets? Steiber SR. Hospitals; 1988 Nov 05; 62(21):42. PubMed ID: 3181890 [No Abstract] [Full Text] [Related]