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Pubmed for Handhelds

PUBMED FOR HANDHELDS

Journal Abstract Search

342 related items for PubMed ID: 10778839

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  • 2. The educational value of consumer-targeted prescription drug print advertising.
    Bell RA, Wilkes MS, Kravitz RL.
    J Fam Pract; 2000 Dec; 49(12):1092-8. PubMed ID: 11132058
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  • 7. Food and Drug Administration surveillance of dermatology-related and nondermatology-related prescription drug advertising in the USA, 2000-2003.
    Cowden AL, Katz KA.
    Br J Dermatol; 2006 May; 154(5):950-8. PubMed ID: 16634900
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  • 11. A cross-media content analysis of motivational themes in direct-to-consumer prescription drug advertising.
    Sumpradit N, Ascione FJ, Bagozzi RP.
    Clin Ther; 2004 Jan; 26(1):135-54. PubMed ID: 14996526
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  • 13. Incomplete syllogisms as techniques of medicalization: The case of direct-to-consumer advertising in popular magazines, 1997 to 2003.
    Arney J, Rafalovich A.
    Qual Health Res; 2007 Jan; 17(1):49-60. PubMed ID: 17170243
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  • 16. A content analysis of direct-to-consumer television prescription drug advertisements.
    Kaphingst KA, DeJong W, Rudd RE, Daltroy LH.
    J Health Commun; 2004 Jan; 9(6):515-28. PubMed ID: 15764450
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  • 17. Food-related advertising on preschool television: building brand recognition in young viewers.
    Connor SM.
    Pediatrics; 2006 Oct; 118(4):1478-85. PubMed ID: 17015538
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  • 18. The effect of DTC advertisement content on belief tenacity: a study of appeals and argument types.
    Jalnawala N, Wilkin NE.
    Res Social Adm Pharm; 2007 Mar; 3(1):28-46. PubMed ID: 17350556
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