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Pubmed for Handhelds

PUBMED FOR HANDHELDS

Journal Abstract Search

375 related items for PubMed ID: 11408973

  • 1. See your brands through your customers' eyes.
    Lederer C, Hill S.
    Harv Bus Rev; 2001 Jun; 79(6):125-33, 148. PubMed ID: 11408973
    [Abstract] [Full Text] [Related]

  • 2. Kill a brand, keep a customer.
    Kumar N.
    Harv Bus Rev; 2003 Dec; 81(12):86-95, 126. PubMed ID: 14712547
    [Abstract] [Full Text] [Related]

  • 3. Customer-centered brand management.
    Rust RT, Zeithaml VA, Lemon KN.
    Harv Bus Rev; 2004 Sep; 82(9):110-8, 138. PubMed ID: 15449860
    [Abstract] [Full Text] [Related]

  • 4. Take command of your growth.
    Treacy M, Sims J.
    Harv Bus Rev; 2004 Apr; 82(4):127-33, 142. PubMed ID: 15077373
    [Abstract] [Full Text] [Related]

  • 5. Is your company ready for one-to-one marketing?
    Peppers D, Rogers M, Dorf B.
    Harv Bus Rev; 1999 Apr; 77(1):151-60. PubMed ID: 10345390
    [Abstract] [Full Text] [Related]

  • 6. Mapping your competitive position.
    D'Aveni RA.
    Harv Bus Rev; 2007 Nov; 85(11):110-20, 154. PubMed ID: 18159791
    [Abstract] [Full Text] [Related]

  • 7. The mismanagement of customer loyalty.
    Reinartz W, Kumar V.
    Harv Bus Rev; 2002 Jul; 80(7):86-94, 125. PubMed ID: 12140857
    [Abstract] [Full Text] [Related]

  • 8. Discovering new points of differentiation.
    MacMillan IC, McGrath RG.
    Harv Bus Rev; 1997 Jul; 75(4):133-8, 143-5. PubMed ID: 10168333
    [Abstract] [Full Text] [Related]

  • 9. Your most valuable asset. Increasing the value of your hospital through its brand.
    Petromilli M, Michalczyk D.
    Mark Health Serv; 1999 Jul; 19(2):4-9. PubMed ID: 10557756
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  • 12. Three questions you need to ask about your brand.
    Keller KL, Sternthal B, Tybout A.
    Harv Bus Rev; 2002 Sep; 80(9):80-6, 125. PubMed ID: 12227148
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  • 14. The lure of global branding.
    Aaker DA, Joachimsthaler E.
    Harv Bus Rev; 1999 Sep; 77(6):137-44, 217. PubMed ID: 10662002
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  • 18. Build loyalty in business markets.
    Narayandas D.
    Harv Bus Rev; 2005 Sep; 83(9):131-9, 160. PubMed ID: 16171217
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  • 19. Business marketing: understand what customers value.
    Anderson JC, Narus JA.
    Harv Bus Rev; 1998 Sep; 76(6):53-5, 58-65. PubMed ID: 10187246
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  • 20. The growth crisis--and how to escape it.
    Slywotzky AJ, Wise R.
    Harv Bus Rev; 2002 Jul; 80(7):72-83, 125. PubMed ID: 12140856
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