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Pubmed for Handhelds
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Journal Abstract Search
334 related items for PubMed ID: 17350556
1. The effect of DTC advertisement content on belief tenacity: a study of appeals and argument types. Jalnawala N, Wilkin NE. Res Social Adm Pharm; 2007 Mar; 3(1):28-46. PubMed ID: 17350556 [Abstract] [Full Text] [Related]
5. Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising. Young HN, Lipowski EE, Cline RJ. Res Social Adm Pharm; 2005 Jun; 1(2):270-88. PubMed ID: 17138478 [Abstract] [Full Text] [Related]
8. Direct-to-consumer advertising for urological pharmaceuticals: a cross-sectional analysis of print media. Folsom C, Fesperman SF, Tojuola B, Sultan S, Dahm P. Urology; 2010 May; 75(5):1029-33. PubMed ID: 20080293 [Abstract] [Full Text] [Related]
9. The effect of qualifying language on perceptions of drug appeal, drug experience, and estimates of side-effect incidence in DTC advertising. Davis J. J Health Commun; 2007 May; 12(7):607-22. PubMed ID: 17934939 [Abstract] [Full Text] [Related]
10. Consumers' preferences for the communication of risk information in drug advertising. Davis JJ. Health Aff (Millwood); 2007 May; 26(3):863-70. PubMed ID: 17485767 [Abstract] [Full Text] [Related]
12. FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies? Khanfar N, Loudon D, Sircar-Ramsewak F. Health Mark Q; 2007 May; 24(1-2):77-91. PubMed ID: 19042521 [Abstract] [Full Text] [Related]
13. Direct-to-consumer prescription drug advertising, 1989-1998. A content analysis of conditions, targets, inducements, and appeals. Bell RA, Kravitz RL, Wilkes MS. J Fam Pract; 2000 Apr; 49(4):329-35. PubMed ID: 10778839 [Abstract] [Full Text] [Related]
15. Direct-to-consumer pharmaceutical advertising: physician and public opinion and potential effects on the physician-patient relationship. Robinson AR, Hohmann KB, Rifkin JI, Topp D, Gilroy CM, Pickard JA, Anderson RJ. Arch Intern Med; 2004 Feb 23; 164(4):427-32. PubMed ID: 14980994 [Abstract] [Full Text] [Related]
19. A content analysis of direct-to-consumer television prescription drug advertisements. Kaphingst KA, DeJong W, Rudd RE, Daltroy LH. J Health Commun; 2004 Feb 23; 9(6):515-28. PubMed ID: 15764450 [Abstract] [Full Text] [Related]