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Journal Abstract Search

102 related items for PubMed ID: 17934939

  • 1. The effect of qualifying language on perceptions of drug appeal, drug experience, and estimates of side-effect incidence in DTC advertising.
    Davis J.
    J Health Commun; 2007; 12(7):607-22. PubMed ID: 17934939
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  • 2. Pharmaceutical websites and the communication of risk information.
    Davis JJ, Cross E, Crowley J.
    J Health Commun; 2007; 12(1):29-39. PubMed ID: 17365347
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  • 3. The effect of DTC advertisement content on belief tenacity: a study of appeals and argument types.
    Jalnawala N, Wilkin NE.
    Res Social Adm Pharm; 2007 Mar; 3(1):28-46. PubMed ID: 17350556
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  • 5. Consumers' preferences for the communication of risk information in drug advertising.
    Davis JJ.
    Health Aff (Millwood); 2007 Mar; 26(3):863-70. PubMed ID: 17485767
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  • 6. A content analysis of direct-to-consumer television prescription drug advertisements.
    Kaphingst KA, DeJong W, Rudd RE, Daltroy LH.
    J Health Commun; 2004 Mar; 9(6):515-28. PubMed ID: 15764450
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  • 7. Direct-to-consumer advertising and its utility in health care decision making: a consumer perspective.
    Deshpande A, Menon A, Perri M, Zinkhan G.
    J Health Commun; 2004 Mar; 9(6):499-513. PubMed ID: 15764449
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  • 8. FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?
    Khanfar N, Loudon D, Sircar-Ramsewak F.
    Health Mark Q; 2007 Mar; 24(1-2):77-91. PubMed ID: 19042521
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  • 9. Capitol Hill panelists want FDA intervention in DTC drug advertising.
    Med Health; 2005 Oct 10; 59(36):1, 6, 8. PubMed ID: 16238177
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  • 11. Is the information "fair and balanced" in direct-to-consumer prescription drug websites?
    Huh J, Cude BJ.
    J Health Commun; 2004 Oct 10; 9(6):529-40. PubMed ID: 15764451
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  • 16. Message strategies in direct-to-consumer pharmaceutical advertising: a content analysis using Taylor's six-segment message strategy wheel.
    Tsai WH, Lancaster AR.
    Health Mark Q; 2012 Oct 10; 29(3):239-55. PubMed ID: 22905945
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  • 17. A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television.
    Macias W, Pashupati K, Lewis LS.
    Health Commun; 2007 Oct 10; 22(3):241-52. PubMed ID: 17967146
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  • 18. Do ads really drive pharmaceutical sales? The true effects of DTC advertising remain a mystery.
    Findlay S.
    Mark Health Serv; 2002 Oct 10; 22(1):20-5. PubMed ID: 11881540
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  • 20. The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?
    Morgan S, Mintzes B, Barer M.
    J Health Serv Res Policy; 2003 Oct 10; 8(4):237-44. PubMed ID: 14596759
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