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Pubmed for Handhelds

PUBMED FOR HANDHELDS

Journal Abstract Search

147 related items for PubMed ID: 2401493

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  • 3. Ad budget drop. Hospital marketing budgets up, ad budgets down.
    Japsen B.
    Mod Healthc; 1997 Feb 17; 27(7):70-1. PubMed ID: 10164601
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  • 4. Hospital advertising budgets grow by 45%.
    Steiber S.
    Hospitals; 1988 Mar 20; 62(6):38. PubMed ID: 3345996
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  • 6. Marketing budgets grow 'respectably' during 1989.
    Steiber SR.
    Hospitals; 1989 Nov 20; 63(22):48, 50-1. PubMed ID: 2807254
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  • 8. Big ad bucks. Survey shows systems are driving up marketing budgets.
    Bellandi D.
    Mod Healthc; 1998 Apr 06; 28(14):82. PubMed ID: 10178306
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  • 10. Deep marketing cuts are unfair, unwise.
    Droste T.
    Hospitals; 1989 Jun 05; 63(11):52. PubMed ID: 2722163
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  • 12. How much should hospitals spend on advertising?
    McCarthy EJ.
    Health Care Manage Rev; 1987 Jun 05; 12(1):47-54. PubMed ID: 3557970
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  • 13. An application of linear programming in hospital resource allocation.
    Grant EW, Hendon FN.
    J Health Care Mark; 1987 Sep 05; 7(3):69-72. PubMed ID: 10284241
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  • 14. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews.
    Burns J.
    Mod Healthc; 1992 Feb 03; 22(5):44. PubMed ID: 10115938
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  • 15. Budgets expand for alternate care info systems.
    Packer CL.
    Hospitals; 1988 Aug 20; 62(16):87. PubMed ID: 3402967
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  • 16. Plan puts marketing in hands of hired gun.
    Perry L.
    Mod Healthc; 1990 Jul 16; 20(28):70. PubMed ID: 10105354
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  • 17. Hospitals must budget by DRGs, payers.
    Solovy A.
    Hospitals; 1989 Jun 05; 63(11):34-7, 39. PubMed ID: 2498197
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  • 20. Ad budgets: separating the good advice from the bad.
    Steiber S.
    Hospitals; 1988 May 05; 62(9):34, 38. PubMed ID: 3360428
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