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22. The Amherst study of hospital marketing practices. Robbins SA, Kane CM, Sullivan DJ. J Health Care Mark; 1988 Mar 20; 8(1):86-7. PubMed ID: 10286265 [Abstract] [Full Text] [Related]
23. $1.1 billion spent on hospital marketing in 1986. Steiber SR. Hospitals; 1986 Nov 20; 60(22):64. PubMed ID: 3770699 [No Abstract] [Full Text] [Related]
24. Take me out to the hospital. Mycek S. Trustee; 2006 Sep 20; 59(8):29-32. PubMed ID: 17016869 [No Abstract] [Full Text] [Related]
25. But first, call your drug company: the doctor-patient relationship is being replaced by a drug marketer-patient bond. Weissman RX. Am Demogr; 1998 Oct 20; 20(10):27-30. PubMed ID: 10346668 [No Abstract] [Full Text] [Related]
26. Managed care outlook. See it now: the tube attracts members. Manag Care; 1998 Mar 20; 7(3):62. PubMed ID: 10177964 [No Abstract] [Full Text] [Related]
27. Marketing function increases in health care. Neiman JS, Reczynski DF. Hospitals; 1988 Jul 05; 62(13):FB24. PubMed ID: 3384405 [No Abstract] [Full Text] [Related]
28. Marketing parallax in health care industry: an empirical study of hospitals. Naidu GM, Narayana CL, Pillari GD. J Hosp Mark; 1991 Jul 05; 6(1):5-27. PubMed ID: 10116637 [Abstract] [Full Text] [Related]
29. The marketing of physicians' services: should doctors advertise? Leventhal RC. Health Mark Q; 1995 Jul 05; 12(4):49-61. PubMed ID: 10143889 [No Abstract] [Full Text] [Related]
30. Survey: 28% of hospitals have sales staffs. Droste T. Hospitals; 1988 May 20; 62(10):54. PubMed ID: 3360414 [No Abstract] [Full Text] [Related]
31. Does advertising affect your nurses? Gilly MC, Wolfinbarger MF. J Health Care Mark; 1992 Sep 20; 12(3):24-31. PubMed ID: 10120532 [Abstract] [Full Text] [Related]
32. Hospital and physician advertising: forging a constructive response. Ottensmeyer DJ, Smith HL, Piland NF. Hosp Med Staff; 1984 Apr 20; 13(4):7-14. PubMed ID: 10266237 [No Abstract] [Full Text] [Related]
33. Be colorful and clever ... but please don't neglect the basics! Botvin JD. Profiles Healthc Mark; 2001 Apr 20; 17(2):35-6. PubMed ID: 11338367 [Abstract] [Full Text] [Related]
34. Information content of dentists' Yellow Pages advertising. Fisher CM, Coleman RW. J Health Care Mark; 1992 Dec 20; 12(4):60-4. PubMed ID: 10123587 [Abstract] [Full Text] [Related]
35. Misconceptions and recommendations on hospital advertising. Paul T. J Health Care Mark; 1989 Dec 20; 9(4):2-4. PubMed ID: 10304171 [No Abstract] [Full Text] [Related]
36. The next generation of healthcare advertising: marketing to women. Alpern BB. Healthc Exec; 1986 Dec 20; 1(4):39-41. PubMed ID: 10300801 [No Abstract] [Full Text] [Related]
37. Getting the most from your advertising dollars: a nationwide survey of hospital marketers. Steiber SR. Health Care Mark Target Market; 1986 Nov 10; 1(18):7-8. PubMed ID: 10279246 [No Abstract] [Full Text] [Related]
38. Physician marketing budgets to grow in '88. Droste T. Hospitals; 1988 Jan 20; 62(2):32, 34. PubMed ID: 3335367 [No Abstract] [Full Text] [Related]
39. Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application. Loubeau PR, Jantzen R. Mark Health Serv; 1998 Jan 20; 18(1):12-7. PubMed ID: 10179389 [Abstract] [Full Text] [Related]
40. An approach to improving hospital advertising. Gombeski WR, Luck C, Camden C, Pimlott C, Rucker JB, Wilker M. J Hosp Mark; 1996 Jan 20; 11(1):53-64. PubMed ID: 10161847 [Abstract] [Full Text] [Related] Page: [Previous] [Next] [New Search]