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Journal Abstract Search

155 related items for PubMed ID: 3338761

  • 1. Is the bloom off the rose of advertising?
    Droste T.
    Hospitals; 1988 Feb 20; 62(4):46. PubMed ID: 3338761
    [No Abstract] [Full Text] [Related]

  • 2. Marketing by hospitals: myths and realities.
    Whittington FB, Dillon R.
    Health Care Manage Rev; 1979 Feb 20; 4(1):33-7. PubMed ID: 10242138
    [Abstract] [Full Text] [Related]

  • 3. Hospitals beef up ad budgets; but lack sophisticated marketing.
    Hauser LJ.
    Mod Healthc; 1985 Jul 05; 15(14):170-1. PubMed ID: 10271969
    [No Abstract] [Full Text] [Related]

  • 4. Hospital marketing more sophisticated: survey.
    Steiber SR, Boscarino JA, Jackson ED.
    Hospitals; 1985 Nov 01; 59(21):73, 76-7. PubMed ID: 4054878
    [No Abstract] [Full Text] [Related]

  • 5. Hospitals' advertising spending up 11.4%.
    Jaklevic MC.
    Mod Healthc; 1995 Apr 03; 25(14):56. PubMed ID: 10141329
    [No Abstract] [Full Text] [Related]

  • 6. Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews.
    Burns J.
    Mod Healthc; 1992 Feb 03; 22(5):44. PubMed ID: 10115938
    [Abstract] [Full Text] [Related]

  • 7. Marketing orientation: how do hospital administrators compare with marketing managers?
    Bartlett PJ, Schewe CD, Allen CT.
    Health Care Manage Rev; 1984 Feb 03; 9(1):77-86. PubMed ID: 6706568
    [Abstract] [Full Text] [Related]

  • 8. Ad budgets slow in the new age of accountability.
    Droste T.
    Hospitals; 1988 Dec 20; 62(24):32. PubMed ID: 3198072
    [No Abstract] [Full Text] [Related]

  • 9. Marketing, take two.
    Super KE, Mazzoni R.
    Mod Healthc; 1987 Apr 10; 17(8):46-55. PubMed ID: 10281462
    [No Abstract] [Full Text] [Related]

  • 10. Planning, marketing are top priorities for administrators in next 12 months.
    Jensen J, Jackson B.
    Mod Healthc; 1985 Aug 02; 15(16):78-9. PubMed ID: 10272490
    [No Abstract] [Full Text] [Related]

  • 11. The future of advertising: a hospital perspective.
    Berkowitz EN, Hillestad S, Effertz P.
    J Health Care Mark; 1982 Aug 02; 2(3):39-45. PubMed ID: 10256331
    [No Abstract] [Full Text] [Related]

  • 12. The next generation of healthcare advertising: marketing to women.
    Alpern BB.
    Healthc Exec; 1986 Aug 02; 1(4):39-41. PubMed ID: 10300801
    [No Abstract] [Full Text] [Related]

  • 13. Marketing: a role for materiel managers?
    Summers J.
    Hosp Mater Manage Q; 1987 Feb 02; 8(3):82-90. PubMed ID: 10280868
    [No Abstract] [Full Text] [Related]

  • 14. Hospitals should devote more time, money to marketing before gauging results--survey.
    Palm KS.
    Mod Healthc; 1987 Nov 06; 17(23):124, 126. PubMed ID: 10284667
    [No Abstract] [Full Text] [Related]

  • 15. Commentary on ... Making the hospital position successful.
    Hayes TJ, Mack KE.
    J Health Care Mark; 1986 Mar 06; 6(1):65-70. PubMed ID: 10276834
    [No Abstract] [Full Text] [Related]

  • 16. Advertising: is the honeymoon over for budgets?
    Steiber SR.
    Hospitals; 1988 Nov 05; 62(21):42. PubMed ID: 3181890
    [No Abstract] [Full Text] [Related]

  • 17. Hospital ad trends in the spotlight.
    Rees T.
    Profiles Healthc Mark; 2003 Nov 05; 19(3):44-5. PubMed ID: 12807121
    [No Abstract] [Full Text] [Related]

  • 18. Business outlook. 21% call marketing top priority.
    Mod Healthc; 1984 Jan 05; 14(1):114. PubMed ID: 10264394
    [No Abstract] [Full Text] [Related]

  • 19. Syndicated healthcare advertising increasing despite some doubts about its effectiveness.
    Super KE.
    Mod Healthc; 1987 May 08; 17(10):74. PubMed ID: 10281896
    [No Abstract] [Full Text] [Related]

  • 20. Hospitals will favor "hard-sell" in advertising, experts predict.
    Super K.
    Mod Healthc; 1986 Jan 03; 16(1):74, 76. PubMed ID: 10274879
    [No Abstract] [Full Text] [Related]

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